【Overall Job Purpose】
Plan and implement product communication and advocacy related programs (Product communication, TA branding, Patient advocacy, risk management, etc.) by closely working with internal stakeholders (brand team, medical team, Ethics & Compliance, Legal etc.) as well as external stakeholders (patients' groups, journalists and medical professionals) to maximize internal/external awareness of on-the-market and pipeline products, and also to accelerate launch of new products, increase disease awareness, and protect/enhance Japan's corporate and products brand.
【Job Responsibilities】
・Develop and implement product-related external/internal communications plans/campaigns aligned with brand strategies, while identifying communication opportunities and threats in the external environment and incorporate them into the plan appropriately. Plan/implementation includes the followings.
ーDevelopment of PR materials - e.g. press release, standby statement, factbook, Facebook contents, etc.
ーIssuing press release (including the translation of global press release)
ーHandling media inquiries
ーEvent implementation - e.g. press seminar, public seminar, CSR activity, etc.
ーCommunication and collaboration with alliance partners (as needed)
ーCrisis communication
・ Identify and prioritize patient advocacy groups for each therapeutic are to work with and develop/maintain relationships and partnerships with selected groups as appropriate.
■休日:完全週休二日制, 土, 日, 祝日, 夏季休暇, 年末年始