総務・広報 - 広報・CSR

Role Purpose:
1 As a professional and reliable business partner, contribute to maximizing product value through planning and executing communication initiatives/activities in line with the product brand's strategy.
2 Proactively gather information and collaborate with internal stakeholders to gain a thorough understanding of TA (therapeutic area) strategies and activities then incorporate them into the communication plan to maximize communication opportunities.
3 Aim to position Boehringer Ingelheim as a company with values and a distinctive profile against our major target groups, media, general public, patients, job seekers, specialized audiences (doctors, pharmacists, competitors), and our employees.
4 Strengthen the company reputation in accordance with Boehringer Ingelheim’s key statement and timely key topics/projects externally and internally though various related projects and initiatives.

Key Job Accountabilities:
■Lead development and implementation of product communication strategy for assigned TA (Therapeutic area)
・As a single point of contact responsible for product communication on assigned TAs, collaborate closely with a brand team to plan and execute product communication strategy
■Establish appropriate recognition of launched products, pipeline compounds and focus diseases externally through communications channels.
・Ensure penetration of key messages and proper information via press activities (press releases, press conferences/seminars/interviews and media outreach).
・Manage issues related to safety and security matters to protect company reputation by planning and implementing appropriate communication plans.
・Develop and maintain relationships with media/journalists.
■Ensure Boehringer Ingelheim is regarded as a “Life forward” company and timely disseminate key topics/projects through communication channels.
・Establish the best media mix to provide reliable information in a timely and efficient manner needed by external stakeholders & employees.
・Develop message and stories appealing to defined stakeholders to create desirable perception about Boehringer Ingelheim.

Key Contacts:
■Report to Head of Product Communication Group, Corporate Affairs
■Key interactions with:
・Journalists, PR Agencies
・Business Leaders in Human Pharma Business Unit
　・Commercial functions (Marketing Brand Team, Sales Division)
　・Medical function
　・R&D function
・Colleagues in Corporate Communications / Corporate Affairs (Japan and Global)

■休日：完全週休二日制, 土, 日, 祝日, 年末年始

※下記はスタッフクラスの要件です※
<must-have>
■Strong track records in Product Communication in pharmaceutical industry
・3+ years of successful track record in
　・Pharmaceutical product communication
　・TA (therapeutic area) communication
　・Disease awareness campaign
　・Agency management
　・Crisis communications
■Direct hands-on experience in Media Relations
・3+ years of successful track record in Press release creation, press interview, press conference / seminar, and communications plan creation​​​​​​​
■Strong Project Management Skill
・Track record in successfully leading cross-functional projects, involving multiple stakeholders into successful outcomes
・Critical thinker with ability to self-manage workload, including reprioritizing and delivery under tight timelines.
・Multiple task management and stakeholder management skills
・Ability to bring project management tools into play for problem solving & risk management
■Communications mindset that can think about the company from an external perspective and with a broad objective viewpoint.
■The ability to create sentences that use different words depending on the target audience and situation.
■Open minded, team player, flexible and willingness to adapt in a changing environment.
■Ability to work well under pressure / influence without authority, good interpersonal and negotiation skills.

<nice-to-have>
■Experience in leading complex cross-functional projects and in working with senior management.
■Experience in social media management and strategy planning.

■職種未経験者：不可