商品企画・販売促進 - WEBマーケティング

What You Will Do：
1. Lead and execute DCL EC growth strategy to maximize and grow EC business.
・Increase and retain light users based on CRM data analysis and insights as growth strategy.
・ Develop and implement strategies and measures to convert acquired light users into loyal users who will continue to purchase from us, and work to efficiently and continuously expand the business through a PDCA cycle
・Develop EC/Digital strategy based on the company policy and DCL's brand strategy
・To achieve business goals and targets, gather necessary data and figures from own departments and divisions, finance, supply chain, etc., based on the EC/Digital strategy, and conduct data analysis based on them to reflect them in the planning
・Design and drive the digital communication strategy with a focus on EC media (own EC, social media, email, etc.), and plan, lead, and execute campaigns and projects on the EC site

2. Based on the company/brand strategy, collaborate with Sales Strategy, CRM, Marketing (product & concept development and new customer acquisition), Finance team, etc. to collaborate to develop/realize strategies, develop sales forecasts and budget plans, and proactively lead execution

3. Achieve KPIs and manage forecast and the daily PDCA cycle of the EC business, while conducting direct analysis of EC site data to leverage the strengths of the EC business

4. Proposal and presentation of EC business measures to the leadership team.

5. Direct reports of 4-5 members


Career Path
Kenvue supports career development with ownership. Through our internal application system, it is possible to challenge for positions not only in Japan but also opportunities in overseas. The following are just a few examples of career paths that can be considered.

・Manager, Dr.Ci:Labo Sales Strategy EC
・Manager, Dr.Ci:Labo Brand Marketing
・Senior Manager, EC/Digital
・Manager, Brand marketing for Consumer Health products

■休日：完全週休二日制, 土, 日, 祝日, 年末年始

Required experience and skills：
・4+ years of digital marketing experience (in-house/consulting firm/3rd party EC companies are all acceptable)
・People management or project lead of 2+ people
・Native level Japanese
・Entry level or above English (business level English is plus)

Preferred experience and skills：
・Knowledge of customer journey in FMCG industry
・Consistently implementing measures from planning to execution based on goals/numbers and strategies
・People management of 4+ people
・Digital marketing using CRM
・Experienced in D2C business is a plus

Required Competencies and Skills：
・Strong leadership to formulate strategies and measures by working backwards from the goal, and to lead the team and execute actions in a hands-on while involving cross-functional stakeholders.
・In-depth consumer understanding skills
・Data analysis skills

■職種未経験者：不可