商品企画・販売促進 - リサーチ

Position Summary：
This role will play a critical role in brand management, leading total self care business from A to Z. This role would be fully responsible and accountable to own E2E brand P&L management and marketing execution, along with sustainable brand equity growth and business growth in short term and long term. This role will lead cross functional team to deliver results, also have tight engagement with Regional team to share, exchange knowledge and make exciting wound care future with scalable innovation pipeline and portfolios.

Role Duty & Responsibilities：
■Brand Management
- Research & analysis
　Analyzes key performance indicators and financial reports such as brand sales and offtake
　Conducts consumer/market research to find new opportunity area and assess the size of prize
- Brand strategy development & execution
　Develop business growth strategy and gain cross-functional alignment to develop innovative and achievable business plans
　Develop longer term growth plan including brand evolution strategy
　Lead retail execution plan partnering with the sales strategy team & external distributor and cross-functionally with the commercial teams.
- Communication planning & execution
　Develops campaign brief, eco-system, consumer advertising, and marketing programs via systematic assessment of market trends, unmet consumer needs, and competitive activity.
　Design advanced communication and media plan based on deep consumer insight and media behaviors
　Flawless execution of marketing campaign with sense of urgency
　Displays skills in evaluating effectiveness of marketing tactics and return on investment to identify and provide input on potential areas for improvement
- Key brand index management
　Keep track of brand health through appropriate measurement tools
　Plans and forecasts sales
　Budget planning and tracking

■休日：完全週休二日制, 土, 日, 祝日, 年末年始

Required Qualifications：
Related Experience & Behavior, Competency
- Consumer-centric & agile mindset
- Bachelor’s degree and above with relative brand management experiences
- 5+ years of Pharmaceutical or FMCG marketing experience
- Experience of working with external distributor is a plus

Expertise and Skills
- Cross-functional communication and project management skills with internal (i.e., enabling teams) and external stakeholders (i.e., regional MKT/agencies)
- Strategic thinking & analytical and problem-solving skills
- Ability to speak and write in English and Japanese fluently

■職種未経験者：不可