商品企画・販売促進 - デジタルマーケティング

※Job Summary※
Digital Channel Manager will be part of the Omnichannel Stakeholder Experience team, and she/he will be managing a team of Digital Channel Specialists who acts as a product owner of digital channels including Owned media platforms, Marketing Automation, Remote engagement tools, and Webinar platforms. Digital Channel Manager is responsible for improving the usability and functionality of existing UCB Digital Channels, and will lead innovations to introduce new digital channels to maximize impact of UCB’s customer engagement activities.

デジタル・チャネル・マネージャーは、オムニチャネル・ステークホルダー・エクスペリエンス・チームの一員として、デジタル・チャネル・スペシャリストのチームを管理し、オウンドメディア・プラットフォーム、マーケティング・オートメーション、リモート・エンゲージメント・ツール、ウェビナー・プラットフォームなどのデジタル・チャネルのプロダクト・オーナーとしての役割を担います。
デジタル・チャネル・マネージャーは、既存のUCBデジタル・チャネルのユーザビリティと機能性を改善する責任があり、UCBの顧客エンゲージメント活動の効果を最大化するために、新しいデジタル・チャネルを導入するためのイノベーションをリードします。


※Major Responsibilities※

■Team management

Manage a team of Digital Channel Specialists.
Provide direction to team members and support team on day to day activities.
Create a plan to develop team members for optimal team performance.
Project and budget management for team initiatives and activities.


■Owned Media Platform Product owner

Lead the development and update of owned media platform “UCBCares” partnering with Business teams, IT teams, and external partners.
Gather business requirements from Business teams, and design specification of owned media platforms with the support of IT teams and external partners.
Communicate the detailed business requirements and specifications to Global IT counterparts to develop CMS.
Cater to small requests to update Owned Media Websites (hands-on).


■Digital Channel Operations

Act as a Subject Matter Expert on digital channel technologies including Owned Media, Marketing Automation (SFMC), Remote engagement tools, and Webinars.
Design and maintain a reporting scheme to measure Digital channel performance partnering with Data Excellence team and external partners.


■Introduction of new Digital Channels

Develop a detailed plan to improve existing channels and introduce new channels aligned with UCB’s Omnichannel Stakeholder Engagement roadmap.
Lead cross functional projects to introduce new Digital Channels.

■休日：完全週休二日制, 祝日, 夏季休暇, 年末年始

・5 years or more experience in Website or Application development.
・Working knowledge of HTML, CSS, Javascript, SFMC.
・Project Management and Vendor Management experience for digital technology related projects.
・Business level English (able to communicate with Global stakeholders both in writing and verbally).
・Experience working in the pharmaceutical industry is not mandatory, however a big plus.

■職種未経験者：不可