商品企画・販売促進 - 販売促進（SP）
商品企画・販売促進 - デジタルマーケティング

マーケティングとデジタルコマースセールスチームと密接に連携しながら、eショッパー参加計画と戦略策定を行い、新規ユーザー獲得とロイヤルティの増加を促進していただきます。

【Job Summary】
・The Digital Commerce Marketing Manager is responsible for developing comprehensive e-shopper engagementplans and strategies based on insights to accelerate demand generation and increase customer base (via newuser acquisition and loyalty)
・This role partners closely with the Marketing and Digital Commerce Sales teams to ensure alignment andflawless execution of Hill’s Digital Commerce commercial plans. The incumbent will ensure brand voices arewell represented within the Digital Commerce space and have strong linkage to overall brand strategy.


【Principal Duties and Responsibilities】
(35%)
・Lead the development and execution of Digital Commerce Marketing short and long term plans. Ensureplans align with customer(s) strategies and expectations.
・Develops a yearly (12 months) Marketing and promotional calendar for each strategic Digital Commercecustomer in collaboration with local Marketing & ・Digital Commerce Sales teams.
・Update calendar as Marketing and promotions are optimized. Communicate to all relevant functions.
・Analyze results of key promotions to measure effectiveness, develop key learnings and best practices.

(30%)
・Adapt brand strategies into growth-driving Digtal commerce marketing strategic plans by leveragingcomprehensive e-retailer data and optimizing user journeys through data analytics.
・Collaborates with the local Marketing team to ensure the delivery and execution of the best content for ourbrands on Digital Commerce sites including brand pages, product detail pages (PDPs), CRM, etc.
・Lead Digital Commerce Search Optimization strategy and implementation (organic & paid) in collaborationwith creative agency and Hill’s digital team

(20%)
・Implement content with Digital Commerce customers to deliver superior shopper experience and driveconversion of Hill’s products online.
・Liaison with Digital Commerce customers, providing content in the format they require and ensuringtimelines are met.

(15%)
・Monitor our brands on the Digital Commerce platform to ensure commercial plans are executed in line withagreements and to the desired Hill’s standard.
*This is not an exhaustive list of duties or functions.

■休日：完全週休二日制, 土, 日, 祝日, 夏季休暇, 年末年始

【Education/ Experience Requirements】
・BS/BA degree or equivalent required
・At least 7 years Commercial experience of which 3+ years in shopper marketing, digital marketing, DigitalCommerce, brand marketing, or retail marketing.
・Passionate about digital and Digital Commerce.
・Implementation of at least one creative business building initiative with the marketing team, e.g. new productlaunch, relaunch, equity campaign, etc.
・Key involvement in business analysis, marketing plan development, and cross-functional projectmanagement.
・Strong in project management and multi stakeholders communication
・Strong computer skills in Excel, Word, Power Point.

【Expected Areas of Skills】
・Digitally savvy and curious, understand the dynamics of Digital Commerce
・Pursues win-win solutions with persistence, compromise and respect
・Seeks to discover common ground, identify vital interests and understands the customer’s underlyingpriorities
・Uses shopper and consumer insights to develop commercial recommendations that help achieve DigitalCommerce team goals
・Works effectively across functions to align priorities, solve problems, optimize resources and drive effectiveexecution

【Preferred Qualifications】
Analytics tool utilization experience ( Intage, Profitero)

■職種未経験者：不可