【Job Summary】
The Science Diet Brand Manager is
-Responsible for the development and execution of brand plans, programs, and go-to-market activities to achieve the brand’s short and long term business objectives.
-Responsible for leading the brand team in developing strategic priorities, IMC briefs, assessing critical issues, and recommending strategic and tactical solutions.
-Monitor and analyze sales volumes, market trends, digital and promotional initiatives, and competitive activity.
-Ensure consistent and effective brand messaging to the consumer and consistent consideration of retail environment specific needs/tactics.
【What you will do】
■Brand Strategy(30%)
-Develop, align and execute Brand Marketing plans
-Set KPIs to track performance and make recommendations to optimize when necessary
-Collaborate with CDO/Retail Marketing in tracking these metrics
■Go-to-Market & Integrated Marketing Communications (25%)
-Lead Brand team in new product launches, re-launches and updates
-Lead Marketing creative briefs for brand activation
-Lead development of customer long lead decks
■Retail & Sales Activation (15%)
-Develop sales materials for new & existing products. Design and produce promotions and promotional materials to hand over to CDO for final field execution
-Attend regular sales meetings, inform them of key information and train on commercial components of new products
-Develop and lead brand presence at key Pet Shows
■Insights & Analytics (10%)
-Develop strong business and functional understanding of the pet category, our products and the competitive set. Develop plans to address issues and opportunities
-Utilize key consumer & shopper insights of the category & market
-Understand the Pet Shop & eCommerce retail environment, sales reps and field team needs to deliver strong promotional and marketing programs
■Customer Engagement (10%)
-Attend Joint Business Planning (JBP) meetings with key customers; review current products, upcoming promotions, etc
■Commercial Planning and Monitoring (10%)
-Support annual Budget Planning process
-Active participation in the monthly CBP (Commercial Business Planning) process including ongoing monitoring and analysis on brand sales, volume, market share, promotional activities and competitive insights
-Recommend areas for brand improvement
■休日:完全週休二日制, 土, 日, 祝日, 夏季休暇, 年末年始